Let me guess…

You’ve been creating content for a while now — maybe for your blog, Instagram, or even your email list — and somewhere along the way, it just started to feel heavy.

Not because you don’t love what you do. Not because you’ve run out of ideas. But because the never-ending pressure to show up everywhere has you second-guessing whether any of this is actually working.

I’ve been there.

I reached a point where I was pouring hours into content — trying to post consistently on Instagram, keeping up with blog posts, brainstorming reels, filming behind-the-scenes videos, writing newsletters… and still wondering:

Why does this feel like I’m sprinting just to stay in the same place?

That feeling of spinning your wheels? That’s burnout. And if you’re feeling it too, you’re not alone.

But here’s the good news — you can simplify.

You can build a content strategy that’s sustainable, intentional, and actually moves the needle.

Here’s how I did it — and how you can, too.

I Got Off the Content Hamster Wheel

The biggest shift I made was stepping out of that exhausting cycle of creating content just to keep up.

I stopped asking:

• “What should I post today?”
• “How do I keep up with all these platforms?”
• “Why isn’t this growing faster?”

And I started asking:

• “How can I work smarter?”
• “How can I make content once and use it everywhere?”
• “What platforms actually serve my content long-term?”

Spoiler: That’s when I stopped centering my content around Instagram and started leaning into Pinterest as my primary platform.

Pinterest became the starting point — not an afterthought.

I Built a Strategic Roadmap

What helped me more than anything was creating a clear roadmap for my content — one that showed me:

• What content to focus on each month
• What types of photos and videos I needed to support it
• How I could reuse and repurpose it across all platforms

This roadmap became the brain of my content strategy. No more guessing. No more reactive posting. Just one simple system that kept me focused and freed up so much mental energy.

Pinterest Became My Foundation

Here’s the truth: content doesn’t have to die in 24 hours.

With Pinterest, I can publish once and see results for months (sometimes years). I know that a blog post I created last year and pinned intentionally can still bring traffic to my site today — without me needing to repost, reshare, or promote it constantly.

A blog post I wrote in October of 2022 is still receiving 43 THOUSAND impressions in May and June of 2025. Now THAT is what I like to see instead of a 24-48 hour live and die period on all the social media apps.

I create once — with strategy — and let that content work for me.

That’s what the roadmap is all about. It’s not just about simplifying. It’s about working with a system that actually supports your growth.

Want My Content Planning Roadmap?

If you’re nodding along, thinking “This is exactly what I need…”, I’ve got you.

I turned the exact strategy I use into a free roadmap that you can grab and start using today.

It’ll help you:

• Plan your content with intention
• Know exactly what to post (and where to post it)
• Create less, but get so much more out of it
• Integrate Pinterest seamlessly into your content plan

And best of all — it’ll help you ditch the burnout and actually enjoy creating again.

Grab the free Content Planning Roadmap here and take the first step toward a simpler, smarter content strategy.

You’ve already done the hard work. Let’s make it easier — and way more effective — from here on out.

xo,

𝓡𝓪𝓬𝓱𝓮𝓵