Let’s rewind for a second.

When I launched my very first online course, I wasn’t sure what to expect. I didn’t have a giant audience. I wasn’t going viral on Instagram. I didn’t have a team behind me.

What I did have was this strategy…and it worked.

In fact, everything I’ve built with my course—every sale, every subscriber, every result—has come from this exact system I’m about to share with you.

No big launches. No burnout. No constantly showing up online trying to convince people to buy. Just a simple, powerful email funnel that runs on autopilot, delivers real value, and gently leads my people to the solution they’ve been searching for.

And the best part? It all runs through one tool: Flodesk.

Why I Built My Funnel with Flodesk

I tried other platforms in the past, but Flodesk is where everything changed. It’s beautiful, intuitive, and made for creators like us who want their emails to look just as good as the content we’re creating.

With Flodesk, I could:

• Create gorgeous emails that felt like me
• Set up automated workflows with zero tech overwhelm
• Deliver freebies instantly (no broken links or extra steps)
• Build a funnel that felt like a natural conversation—not a hard sell

I used this tool to deliver real value, connect with my audience, and sell my very first course on autopilot. And guess what? It’s still the exact system I use today.

How My Funnel Works (And Why It Converts)

Here’s a peek at how I built my course funnel from start to finish:

Step 1: Freebies That Solve Real Problems

I didn’t throw together a random PDF. I created intentional freebies that helped my audience with things they were already struggling with—Pinterest strategy, content planning, and SEO.

These are my top performers:

• The Content Planning Roadmap
• My Pinterest SEO Keyword List
• Canva Pin Templates

Each one is designed to provide a quick win and gently introduce them to the Pinterest strategy I teach in my course.

Step 2: A Warm Welcome (Built in Flodesk)

After they grab a freebie, Flodesk automatically kicks off my welcome sequence—a short, 3–5 email series that does two things really well:

1. Delivers real value + builds trust
2. Shows them I understand exactly where they are and where they want to go

These emails aren’t salesy. They’re real. I share my story, explain how I burned out on social media, and how Pinterest changed my business. That human connection is what keeps people reading—and buying.

Step 3: A Soft Funnel Into the Course

Once they’ve gotten their freebie and had time to learn from me, they start getting emails that naturally lead into my course.

I talk about:

• Why Instagram wasn’t working for me (and probably isn’t working for them either)
• How Pinterest brings me over 7,000 blog views every month—from one pin
• How I reuse content across platforms without creating more
• Why my Pinterest-first system works long after you hit publish

This is the same strategy I teach in my course:
How to 25x Your Traffic and Make More Money with Already-Created Content.

I’ve used this very funnel to sell that course—again and again—without needing to push, promote, or panic.

Step 4: Weekly Emails That Keep It Going

The funnel isn’t the end—it’s the beginning of a relationship.

Even after someone finishes the funnel, they stay on my list and hear from me weekly. I share:

• Tips on using Pinterest strategically
• Seasonal trends and content ideas
• Encouragement for when growth feels slow
• Behind-the-scenes peeks into my workflow

These emails build connection, community, and continued conversions.

This Funnel Made My First Course Successful

I didn’t launch with ads.
I didn’t hire a team.
I didn’t sell every day on social.

I focused on:
✔️ Building trust through value
✔️ Showing up through email
✔️ Using Pinterest to attract the right audience
✔️ Letting Flodesk automate the heavy lifting

This funnel—powered by strategy and heart—is the reason my course continues to sell.

And if you’re launching your first course, or trying to revive one that didn’t go as planned, I promise—you don’t need more content. You need a better system.

Want to Build Your Own Funnel

Start with one high-value freebie. Set up a beautiful welcome sequence in Flodesk. Connect with your people, and let your emails do the selling for you. This strategy built my first course…and it can absolutely support yours too.

You’ve got the content. Let’s turn it into something that sells—on autopilot.

You’ve got this—and I’m cheering you on every step of the way.

xo,

𝓡𝓪𝓬𝓱𝓮𝓵