You’ve seen the $17 products. The $27 toolkits. The $9.99 mini-courses that seem to sell on autopilot. And maybe you’ve wondered: “Can I really make money selling something that low-ticket?” Short answer? Yes. Long answer? Yes—but only if you do it right. Let’s break down exactly how to create low-ticket offers that actually sell—and don’t just sit in your shop collecting digital dust.

First—What Even Is a Low-Ticket Offer?

A low-ticket offer is typically a digital product priced under $50. Think:

• $17 printable planners
• $27 mini-courses
• $9 swipe file bundles
• $29 workshop replays
• $37 toolkits or templates

They’re designed to be easy yeses. No big commitment. No complicated funnel. Just instant value at a no-brainer price.

But here’s the catch: Low-ticket doesn’t mean low-effort.

If you want to make consistent sales, your offer needs to hit three key marks: it’s targeted, it solves a specific problem, and it feels like a steal.

How to Create Low-Ticket Digital Offers That Actually Sell

1. Solve One Clear Problem

The biggest mistake I see? Trying to do too much.

Your low-ticket offer shouldn’t be a full-blown course or a kitchen sink bundle. It should solve one specific, nagging problem your audience is already trying to fix.

Examples:

• Instead of “Everything You Need to Grow Your Blog,” try:
  “The 15-Minute Blog Post Promo Plan”
• Instead of “Ultimate Pinterest Guide,” try:
  “Pin Templates That Convert (No Design Skills Needed)”

Clarity > Complexity. Every time.

2. Make It Stupidly Easy to Us

People buy low-ticket offers because they want a quick win. They’re not signing up to be overwhelmed or learn a new system.

Your product should be easy to access, easy to understand, easy to implement immediately.

Think checklists, plug-and-play templates, walkthrough videos, swipe files. Bonus if they can use it that day and see progress.

3. Price It Like a No-Brainer (But Don’t Underprice)

Here’s the pricing sweet spot I recommend:

• $9–$19 → For single tools, swipe files, simple printables
• $19–$29 → For small bundles, templates, mini-trainings
• $29–$47 → For mini-courses, systems, toolkits with high perceived value

The goal isn’t to be cheap—it’s to be irresistible. If they think, “Why wouldn’t I grab this?”—you nailed it.

4. Create a Killer Offer Stack

Want your $17 offer to feel like a $100 steal? Stack it. Add bonuses that complement the core offer:

• A cheat sheet
• A quickstart video
• A bonus template
• A private audio note with “next steps”

Make your buyer feel like they’re getting VIP access for a latte’s worth of cash.

5. Sell It on Autopilot (With a Tripwire Funnel)

Want to turn this one-time offer into passive income? Create a tripwire funnel:

1. Offer a freebie that attracts the right audience
2. On the thank you page, show your low-ticket product at a limited-time price
3. Add a short email sequence that educates, builds trust, and gently pitches it again

I use Flodesk for my tripwire funnel because it allows me to easily create automated email sequences that nurture leads and drive conversions. With its simple, intuitive design and customizable templates, Flodesk helps me set up seamless workflows that guide subscribers from initial interest to purchasing my low-ticket offers. Plus, it’s extremely user-friendly!

My best tip: Use urgency (“Only available for 24 hours”) and visuals (mockups or sneak peeks) to boost conversions.

My Favorite Example: The 3-Day Pinterest Kickstart

Yep—I practice what I preach.

My own low-ticket offer, The 3-Day Pinterest Kickstart, is $27 and brings in consistent sales because it:

• Solves one problem (starting Pinterest without overwhelm)
• Gives a complete system in 20 minutes a day
• Feels like a major value thanks to bonuses (like Canva templates + keyword vault)
• Sells through an evergreen tripwire funnel after a freebie

You can do this, too.

Final Word: Low-Ticket ≠ Low-Impact

Low-ticket offers are often your first chance to build trust, deliver results, and show off your magic. When done right, they’re not just moneymakers—they’re momentum-builders. So pick one problem, solve it well, and make it irresistible. You don’t need a $2,000 offer to start making money online.
You just need a really smart $17 one.

xo,
𝓡𝓪𝓬𝓱𝓮𝓵