If you’re creating content for your blog, your business, or your brand—and you’re not using Pinterest strategically—you’re missing out on one of the biggest (and most underused) traffic goldmines on the internet. Here’s the truth: Pinterest is not social media. It’s a visual search engine with its own powerful form of SEO (search engine optimization). So if you’re already spending time researching blog keywords, writing optimized content, and hoping for that sweet Google traffic… it’s time to double dip that strategy and let Pinterest work for you, too.

Let’s break it down.

Pinterest and SEO Work Together

You’ve probably heard that SEO is all about keywords, structure, and backlinks—and while that’s true for Google, Pinterest has its own version of SEO.

Pinterest’s algorithm is designed to show users content that matches what they’re searching for—not just what’s newest or most popular.

That means if you’re using keywords intentionally on Pinterest, you can show up in front of thousands of people actively searching for what you offer. And unlike social platforms like Instagram or TikTok, Pinterest content gets better with age. A blog post you published months ago and pinned with SEO-friendly titles and descriptions can continue to get traffic for years—especially if it’s seasonal or evergreen.

Where to Use Keywords on Pinterest

To get discovered on Pinterest and to use SEO to boost your traffic, you’ve got to treat your content like a searchable asset. That means placing keywords (the words your audience is actually searching for) in all the right places:

• Your pin title
• Your pin description
• The text overlay on your pin image
• Your board titles
• Your board descriptions
• Even your profile bio

For example, if you have a blog post about “Easy Weeknight Chicken Dinners,” make sure your pin doesn’t just say “Yum!” or “Dinner Tonight.” Use clear, specific titles like: “Easy Weeknight Chicken Dinner Recipes (Kid-Approved!)” That’s a real search term—and Pinterest knows exactly who to show it to.

Real-Life Proof: Traffic That Pays

I’ve personally seen the Pinterest + SEO strategy explode traffic for my own content.

I pinned a DIY project from last year—a brick porch refresh using Old Mill Thin Bricks—and this summer? It’s taking off. The pins are getting saved, clicked, and repinned like crazy, all because:

1. I used strong keywords in my pin titles and descriptions,
2. The content is timely (outdoor projects are big in summer!),
3. I linked it back to an SEO-optimized blog post.

What’s even better? That post isn’t just gaining traffic—it’s bringing in affiliate clicks, engagement, and even paid collabs. Passive traffic turning into active income. Yes, please.

Bottom Line: You’re Sitting on a Goldmine

If you’re already creating content—whether it’s blog posts, freebies, or digital offers—you don’t need more work. You just need to use a Pinterest SEO strategy for blog traffic and work smarter with Pinterest.

Ready to Start Tapping Into Pinterest SEO?

Grab my Pinterest Keyword Vault to take the guesswork out of what to write. It’s packed with real search terms people are typing in right now—so you can stop spinning your wheels and start pinning with purpose.

Or if you’re ready to go all in on Pinterest and finally get your content seen?

Check out my course: How to 25x Your Traffic and Make More Money with Pinterest
It’s everything I’ve learned, taught, and tested—broken down into a no-fluff, real-results strategy that works.

If you’re newer to Pinterest or just want to see what’s possible without diving headfirst into a full course…

My 3-Day Pinterest Kickstart is the perfect place to start.

It’s a simple, step-by-step mini course that shows you exactly how to get set up, create your first pins, and start seeing traction in just 20 minutes a day. You don’t need to be a designer. You don’t need to be techy. You just need a plan—and I’ve got one ready for you.

Grab the Kickstart here and let’s get you moving!

Let’s make it happen.

xo,

𝓡𝓪𝓬𝓱𝓮𝓵