A little over a year ago, I sat on my couch, completely drained, staring at the Instagram app on my phone. I had just posted a reel I spent hours creating—carefully edited, thoughtfully written, designed to perform. And for what felt like the hundredth time, I found myself obsessively refreshing, watching the numbers creep up… then plateau.

5,000 views.
A few saves.
A few shares.
And then nothing.

The post disappeared into the feed, just like all the others. And with it, so did a little more of my energy.

It wasn’t just about the views. It was the pressure—to always be creating, always be present, always be performing. I was tired of feeling like my content had a 48-hour shelf life. I was tired of feeling like I had a 48-hour shelf life.

Instagram content lives fast and dies even faster. It’s a 48-hour treadmill of creating, posting, hoping, and then doing it all over again before your last post disappears from view. And after a while, that pressure to be constantly on started to chip away at my creativity—and my mental health.

And I turned my focus somewhere that felt more sustainable, more strategic, and way less performative:

Pinterest.

And here’s the wild part: the same content I shared on Instagram performed radically better on Pinterest—and it’s still performing today.

The Same Content, Two Very Different Outcomes

Let me give you the actual numbers.

That same piece of content—same photos, same topic, same value—was shared on both platforms. On Instagram, it did well by social media standards: Just over 5,000 views and around 100 shares and saves.

Not bad, right?

But after those first few days, it was crickets. The algorithm moved on, and so did my audience. It was like that content never existed.

Now let’s talk about what happened on Pinterest.

I pinned that same content as a still image back in October 2022—and it’s been one of my top-performing Pins ever since. It brings in over 7,000 blog views every single month. Those viewers click through, shop my affiliate links, subscribe to my list, and engage with more of my content. It hasn’t slowed down. It’s grown.

That one Pin has quietly and consistently worked behind the scenes while I focused on creating new content and living my life—without needing to post every day just to stay visible.

Pinterest Is Built for Longevity—Not Burnout

Instagram made me feel like I was constantly behind.

Pinterest gave me permission to build something that lasts.

Here’s the truth: Pinterest isn’t social media. It’s a search engine. People go there with intent. They’re not mindlessly scrolling—they’re actively looking for ideas, inspiration, and solutions.

And when your content shows up? They click. They read. They subscribe. They buy.

Pinterest doesn’t care if you didn’t post today. It doesn’t punish you for taking a weekend off. When you focus on optimizing your content with keywords and smart pinning strategy, you build a content engine that keeps running without you being chained to your phone 24/7.

That shift alone has made me love being a creator again.

What Happens When You Focus on Pinterest

You stop chasing vanity metrics, and start building momentum.
You stop burning out trying to stay relevant, and start gaining real traffic.
You stop playing the short game, and finally build something long-term.

And if you’ve been feeling that same pressure—that soul-sucking cycle of “post or disappear”—I want you to know there’s a different way. A way to grow your audience, income, and influence without losing your joy.

Pinterest is the platform that gives your content a life far beyond 48 hours. And if you’re ready to simplify your content strategy and finally start seeing real, consistent results?

Start with Pinterest. You won’t look back.

You’ve got this—and I’m cheering you on every step of the way.

xo,

𝓡𝓪𝓬𝓱𝓮𝓵